Search Enginuity

I will be speaking today at MediaPost’s OMMA Global New York conference.  This is one of the largest online marketing conferences of the year.  If you happen to be reading this (you’re one of the 20,000 20) and going to the conference then please stop by.  I will be presenting ‘The Role of Search Marketing in Shaping Your Organization’s Overall Segmentation Strategy’.  Exciting stuff indeed!

The track details are:

Metrics: Driving Science Into The Marketing Organization
Thursday 9/18
12:00pm - 12:45pm
Session Description:
Businesses too often fail to spearhead customer acquisition and retention strategies with disciplined and sophisticated analytics. How can marketers instill end-to-end tracking systems across their organizations to understand variables and drive critical business decisions? How should marketing organizations advance the science of tracking, testing and optimizing to drive customer profitability and growth? How do you set up systems to precisely connect marketing and advertising investment to internal processes and sales?
Moderator:
Emily Riley, Senior Analyst, Jupiter Research
Speakers:
John Chandler-Pepelnjak, Director, Atlas Institute; Microsoft Advertiser and Publisher Solutions
Jere Doyle, President & CEO, Prospectiv
Clay Fisher, Director, Global Search Marketing, Monster Worldwide Marketing
Geoff Katz, Discipline Lead for Campaign Management and Ad Ops, Avenue A Razorfish
Marshall Sponder, Senior Web Analyst, Monster Insights Group