A Giant Leap For Semantic Search?

Thursday, March 13, 2008 By Clay | Comments (0)

Amit Kumar has posted more information on Yahoo Search’s Open platform. The open platform is welcome news and a fantastic move by the Yahoo team!

I encourage you to read Amit’s post. Here is the key takeaway…

“By supporting semantic web standards, Yahoo! Search and site owners can bring a far richer and more useful search experience to consumers. For example, by marking up its profile pages with microformats, LinkedIn can allow Yahoo! Search and others to understand the semantic content and the relationships of the many components of its site. With a richer understanding of LinkedIn’s structured data included in our index, we will be able to present users with more compelling and useful search results for their site. The benefit to LinkedIn is, of course, increased traffic quality and quantity from sites like Yahoo! Search that utilize its structured data.”

Could this be the catalyst for the semantic web movement? Publishers now have an incentive to properly markup their pages to help spiders infer meaning. Hopefully the other major search engines catch on to what Yahoo is doing. Congrats to the Yahoo Search team!

Additional Reading:

• TechCrunch: Yahoo Embraces The Semantic Web - Expect The Internet To Organize Itself In A Hurry
• Mashable!: Yahoo Search Monkey Reveals More Details on Developer Platform
• ZDNet / The Semantic Web: Yahoo Embraces The Semantic Web?
• The Social Times: Yahoo Tries To Out Open Facebook
• Search Engine Land
  

Comments (0) | Categories: General | Tags: open platform, semantic search, yahoo    |  Popularity: 100% [?]

What I’m Reading Each Day

Friday, February 1, 2008 By Clay | Comments (0)

Here’s a peek at what I’m reading on Netvibes each day (aka my blog roll):

Search Marketing

• Search Engine Land
• Search Engine Roundtable
• SEOmoz
• Search Engine Watch
• Search Engine Lowdown
• Search Views
• John Batelle’s Searchblog
• Aaron Wall
• Small Business SEM
• TopRank
• SEO 2.0
• Sphinn
• A handful of others…

Technology

• All Things Digital
  
• Techcrunch
• Mashable
• GigaOM
• Techmeme
• CNet News.com
• O’Reilly Radar
• Read/WriteWeb
• Micro Persuasion
• Frantic Industries
• NY Times: Technology / Forbes Technology / BusinessWeek Technology
• A handful of others…

Strategy / VC / Entrepreneurship

• Marc Andreessen
• Fred Wilson
  
• Sramana Mitra
• FoundRead
• Guy Kawasaki
• Paul Kedrosky
• Light Speed Ventures Blog
• VentureBeat
• Brad Feld
• Mark Peter Davis
• A handful of others…

Marketing & Business Insight

• Clickz
• Marketing Prof’s Daily Fix
• Adotas
• Seth Godin
  
• GrokDotCom
• No More Landing Pages
• John Chow
• Dosh Dosh
• Copyblogger
• Presentation Zen
• Communication Nation
• The Long Tail
• HBS Working Knowledge
• A handful of others…

Design & Development

• Ajaxian
• Smashing Magazine
• Think Vitamin
• A List Apart
• Cameron Moll
• Veer
• 456 Berea St.
• Clientside
• Programmable Web
• A handful of others…

General / Random

• Mark Cuban
  
• 9Rules
• Gothamist
• Engadget
• Gizmodo
• Secret Diary of Steve Jobs
• Make Magazine
• Boing Boing
• ESPN / Sportsline / Deadspin

Am I missing anything big? Leave me a note in the comments…

Comments (0) | Categories: General | Tags: Blogroll    |  Popularity: 14% [?]

Welcome!

Thursday, January 31, 2008 By Clay | Comments (0)

My name is Clay Fisher, welcome to my blog. I hope you will join me in discussing search marketing concepts, best practices, and industry evolutions. There are already too many search blogs, so, I’ll try to give you compelling a reason to come back to this one. I think you’ll find my unique experience and perspectives insightful.

I hope to discuss…

• General search engine industry happenings
• The future of search
• Paid search marketing best practices
• Organic search marketing best practices
• Design & development & SEM
• SEM product & service recommendations
• Research & analytics
• Search engine consumer behavior
• In-house SEM
• SEM consulting
• And all sorts of other stuff relating to search marketing

I’m also adding a Q&A section where you can ask me questions. If you’d like to learn more about my background and search expertise visit the ‘About’ page.

Away we go…

Comments (0) | Categories: General | Tags: welcome    |  Popularity: 12% [?]